Market Entry and Image

Many companies believe that their success in their home market can be applied 1:1 to other new international markets.  Experience shows that this is usually not the case.  A successful market entry requires an individual presence and positioning and not just some translations of existing materials.

It is essential to take the local target market characteristics and competitors into consideration and this knowledge should influence everything from the product description and company positioning to the unique selling points and the set of marketing literature

We can review and optimize your market presence from the viewpoint of the target market and with an understanding of the local sales challenge

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