Sales: from Concept to Implementation

Even if your product is superior to the competition,  professional marketing will continue to be a prerequisite for success.  Especially technical products and services pose a challenge for the sales team, since a detailed technical understanding of the product itself as well as general sales talent must be combined to properly address the target audience.   

We work with our customers on issues like Market introduction for new products; Improving result efficiency of direct sales teams; Increasing brand recognition; or Building result oriented indirect sales channels.   We look at each situation individually, set measurable goals and offer consulting as well as implementation support.    

Using our extensive sales experience and our engineering background,  we can help you with issues like Market analysis and target group definition; Strengths/Weaknesses analysis; or Sell-cycle definitions.
 

Still,  we offer more than just consulting – we take responsibility for the implementation of the strategies and concepts we develop.  Many companies have a good idea where they want to go, and while we can help them sharpen their view for the details, requirements and checkpoints – the real questions surround the implementation phase:    

- „Who is going to find us a qualified reseller for our new market penetration?“

- „Who can help us win the first pilot customers for our new product?“

- „We would like to hire a sales manager for a new country market next year,   but someone will have to manage the initial activities and generate initial results there before we get that far.“

We can help with these and other implementation issues and consider this to be an essential part of our support in executing successful sales projects.  If you would like to start a marketing initiative and are concerned about where to find (or how to free up) appropriate resources,  then take a look at us.  We would be happy to talk to you about your needs and goals.