Industry products

Market globalization and international competition is often considered to be a threat for companies in their home market, but these trends are also a chance to launch and market innovative products in foreign marketplaces.

“Made in Germany” is a symbol for high quality and innovative products, especially for manufacturers of machine tools, control technology, manufacturing systems or industry products. With the right sales channels, marketing strategy and support structures, this competitive advantage can be effectively marketed in new and foreign markets.

The USA is a particularly interesting and often untried market for many midsized companies in Germany. We help our customers set up and maintain sales and support structures, analyze and understand market potential and requirements, as well as define and execute marketing strategies.